Deluxe, Handcrafted, Artisan-made Rugs
NK Choudary founded Jaipur Rugs in 1978. He based his business on the principle of dignity, employing "untouchables" and subverting centuries-old practices that had shunned the poor, women and artists.
85% of these weavers are women. Weaving has helped them gain financial independence, liberating them from the shackles of traditional customs. Many of Jaipur’s women weavers have become grassroots leaders and award-winning designers.